--- title: WhatsApp Broadcast with Approved Templates | SaleMag description: Send WhatsApp broadcasts to opted-in customers with Meta-approved templates. Build templates in SaleMag, pick a segment, schedule, and track delivered and read. url: https://salemag.net/features/whatsapp-broadcast language: en published: 2026-10-21 updated: 2026-10-21 author: SaleMag Team tags: - whatsapp broadcast - bulk whatsapp - message template - whatsapp marketing - campaigns --- # WhatsApp Broadcast with Approved Templates | SaleMag > SaleMag sends WhatsApp broadcasts through the official WhatsApp Business API using Meta-approved message templates. Create and submit templates inside SaleMag, pick an audience by segment, tag, all contacts or CSV, personalise with contact fields, schedule in your timezone, and see sent, delivered, read and failed per recipient. Only opted-in contacts receive it. - Broadcasts use the official WhatsApp Business API and only approved templates, never unofficial bulk senders. - Templates are drafted, submitted to Meta and tracked (pending, approved, rejected) inside SaleMag. - Contacts without WhatsApp opt-in are skipped automatically. - Messages go out in paced batches, and you can pause, resume, cancel or retry failed recipients. - Replies land in the shared inbox, where your team or AI chatbot picks them up. Eid sale, new collection, restock of a best-seller: every Bangladeshi online shop wants to tell past buyers on WhatsApp. Sending the same message one by one from a phone takes hours, and unofficial "bulk WhatsApp" tools get numbers banned. The official way is a [broadcast](https://salemag.net/glossary/broadcast) through the WhatsApp Business API with an approved template. SaleMag makes that official route usable without a developer. ## What is a WhatsApp broadcast in SaleMag? A campaign that sends one approved [message template](https://salemag.net/glossary/message-template) to many contacts at once, through the official [WhatsApp Business API](https://salemag.net/features/whatsapp-business-api). Each recipient gets a personal message, not a group chat, and their replies come into your [shared inbox](https://salemag.net/features/shared-inbox) as normal conversations. ## How do WhatsApp templates work? Outside the 24-hour customer service window, WhatsApp only lets businesses start a conversation with a template that Meta has approved. In SaleMag you can: | Step | What you do in SaleMag | |---|---| | Choose a category | Marketing, utility or authentication | | Write the template | Header (text, image, video or document), body, footer | | Add buttons | Quick reply, link or phone, up to 10 | | Add variables | Slots filled per contact, such as first name | | Submit to Meta | One click; status updates from Meta arrive automatically | | Fix rejections | The rejection reason is stored so you can edit and resubmit | Only templates with *approved* status can be used to launch a campaign. ## How do I choose who gets the broadcast? Pick one audience source: - a saved segment from your [CRM](https://salemag.net/features/crm-segments) - a tag, such as "Repeat Buyer" - all contacts - an uploaded CSV You can preview the audience before sending. Contacts who have not opted in to WhatsApp, or have no phone number, are skipped and marked as opted out. That protects your number's quality rating and respects customers who said no. Learn more about [opt-in](https://salemag.net/glossary/opt-in). ## How are messages sent? - **Personalisation:** variables are filled from contact fields like `{{contact.first_name}}` or any custom field. - **Media headers:** images and videos are uploaded to WhatsApp once and reused for the whole send. - **Pacing:** recipients are processed in batches of 1,000, with messages spaced out (about ten per second) rather than all at once. - **Sender number:** if you have more than one WhatsApp number, choose which one sends. - **Scheduling:** set date, time and timezone, or send now. - **Controls:** send a test, pause, resume, cancel or duplicate a campaign. ## How do I see results? Each campaign shows totals for queued, sent, delivered, read and failed, updated from WhatsApp's delivery receipts. Failed recipients show the reason, and you can retry them once you fix the problem. Export the recipient list to CSV filtered by status. When a campaign finishes, you get an in-app and email notice with sent and failed counts. Replies do not get a separate counter; they arrive in the inbox, where your team or [AI chatbot](https://salemag.net/features/ai-chatbot) can answer them. ## Who is it for? - Shops announcing sales, restocks and new arrivals to past buyers - Businesses sending order updates or reminders with utility templates - Teams that need broadcasts and two-way chat on the same number Meta bills WhatsApp messages to your WhatsApp Business account by template category and country. For SaleMag plans and campaign limits, see [pricing](https://salemag.net/pricing). ## Steps 1. **Connect the official API**: Connect your WhatsApp number through the WhatsApp Business API from channel setup. 2. **Create a template**: Write the message, add variables and media, and submit it to Meta for approval. 3. **Choose the audience**: Pick a segment, tag, all contacts or a CSV, and preview who will receive it. 4. **Send or schedule**: Send a test to yourself, then launch now or schedule for later. ## FAQ ### Is SaleMag's WhatsApp broadcast official? Yes. Broadcasts go through the official WhatsApp Business API (Cloud API) using message templates Meta has approved. Numbers linked by QR code cannot send broadcasts. ### Can I create WhatsApp templates in SaleMag? Yes. Write the template in SaleMag with a header (text, image, video or document), body, footer and up to 10 buttons, then submit it to Meta. SaleMag updates the status when Meta approves or rejects it, including the rejection reason. ### Can I personalise each message? Yes. Template variables can be filled from contact fields such as first name, phone, country, or any custom field. ### Who receives the broadcast? Only contacts who have opted in to WhatsApp and have a phone number. You choose the audience by segment, tag, all contacts or an uploaded CSV, and can preview it before sending. ### How much does a WhatsApp broadcast cost? Meta charges per message based on template category and country, billed to your WhatsApp Business account. For SaleMag plan limits, see the pricing page. ### Can I schedule a broadcast? Yes. Set a date, time and timezone; a scheduler starts the campaign on time, and the campaign page shows a countdown.