---
title: What is a WhatsApp marketing message? Meaning & examples
description: A WhatsApp marketing message is a template used for offers, new
  arrivals and re-engagement. Learn the rules, opt-in and what it means for
  online shops.
url: https://salemag.net/glossary/marketing-message
language: en
published: 2026-10-21
updated: 2026-10-21
author: SaleMag Team
tags:
  - marketing message
  - whatsapp templates
  - whatsapp marketing
---

# What is a WhatsApp marketing message? Meaning & examples

> A marketing message is a WhatsApp template in the marketing category: promotions, offers, product launches, re-engagement and anything else that is not a direct update about an existing order or a login code. It needs Meta's approval and the customer's opt-in.

## What is a marketing message?

On the WhatsApp Business Platform, a **marketing message** is a [message template](https://salemag.net/glossary/message-template) in the marketing category. Meta uses this category for anything that aims to sell or re-engage, for example:

- discounts and flash sales,
- new collections and restocks,
- invitations to an event or live session,
- "We miss you" messages to past buyers.

If a template is not a direct update about a specific order or account, and not a login code, it is usually marketing.

## Why does it matter for sellers in Bangladesh?

Sales peaks such as Eid, Pohela Boishakh and 11.11 are when shops want to message every past customer. Marketing templates are the official way to do that on WhatsApp, but three rules apply:

1. **Opt-in first.** Send only to people who agreed to hear from you on WhatsApp.
2. **Meta approval.** The template is reviewed before use, so submit it days ahead.
3. **Cost and limits.** Meta charges per message by category and country, and may cap how many marketing messages one person receives. Check the current rates.

Too many unwanted promotions lead to blocks and reports, which lower your quality rating and can restrict your number.

## Example

> Eid collection is here, {{1}}! Panjabi from ৳1,490, free delivery inside Dhaka till Friday. Reply YES to see the catalog.

The shop sends this to opted-in customers who bought in the last six months, using a segment of past buyers. In SaleMag you build that audience with [CRM segments](https://salemag.net/features/crm-segments) and send it as a broadcast.

## Related terms

[Utility message](https://salemag.net/glossary/utility-message), opt-in, broadcast, quality rating.

## FAQ

### Is a discount code inside an order update a marketing message?

Usually yes. Once a template mixes promotional content into a transactional update, Meta treats it as marketing and can recategorise it.

### How much does a marketing message cost?

Meta sets the rates by country and category and changes them from time to time. Check Meta's current rates before planning a campaign.

### Will every marketing message be delivered?

Not always. Meta may limit how many marketing messages a person receives from businesses, and customers can block or report you, which lowers your quality rating.