---
title: "WhatsApp for Coaching Centres: Admission Chatbot Bangladesh"
description: Answer admission, fee and batch questions on WhatsApp and Messenger
  with AI, track every enquiry by tag and counsellor, and reach guardians by
  WhatsApp or SMS.
url: https://salemag.net/industries/education
language: en
published: 2026-10-23
updated: 2026-10-23
author: SaleMag Team
tags:
  - whatsapp for coaching centres
  - admission chatbot
  - education crm
  - school broadcast
  - bangladesh
---

# WhatsApp for Coaching Centres: Admission Chatbot Bangladesh

> SaleMag is a WhatsApp and Messenger inbox with an AI admission chatbot for coaching centres, schools and training institutes in Bangladesh. The AI answers fee, batch and branch questions from your own documents in Bangla, Banglish or English, counsellors follow up on enquiries tracked by tag, and class notices reach opted-in guardians by WhatsApp template or SMS.

- SaleMag's AI answers from the fee charts, batch schedules and branch details in its knowledge base, so answers match your current prices.
- Admission enquiries are tracked with tags and contact fields and assigned to counsellors for follow-up.
- Class updates and result notices go to opted-in contacts as approved WhatsApp templates.
- Guardians who are not on WhatsApp can get the same notice by SMS through REVE, MimSMS, BulkSMS BD and other Bangladeshi gateways.
- Anything the AI cannot answer, such as a scholarship case, goes to a counsellor.

The week SSC results come out, a coaching centre in Mirpur can get more messages in a day than in a normal month. "HSC science batch er fee koto?", "Morning shift ache?", "Mirpur 10 branch e admission cholche?". Two office staff and the owner's phone cannot keep up, and a guardian who gets no reply by evening enrols somewhere else. SaleMag gives coaching centres an admission chatbot for WhatsApp and Messenger, and a simple way for counsellors to follow up on every enquiry.

## How do coaching centres use WhatsApp for admissions?

Coaching centres use WhatsApp to answer the same admission questions quickly and make sure every serious enquiry reaches a counsellor. An admission chatbot is an AI assistant on WhatsApp or Messenger that answers fee, batch and admission questions from an institute's own documents and passes serious enquiries to a counsellor.

SaleMag puts WhatsApp, Messenger, Instagram and Telegram chats in one [shared inbox](https://salemag.net/features/shared-inbox), and its [AI chatbot](https://salemag.net/features/ai-chatbot) answers routine questions from your course information in Bangla, English or [Banglish](https://salemag.net/glossary/banglish). The table shows what SaleMag does with typical admission-season messages.

| Student or guardian message | What SaleMag does |
|---|---|
| "HSC batch er fee koto?" | The AI quotes the fee from your current fee chart |
| "Morning batch kobe start?" | It answers from your batch schedule |
| "Uttara branch kothay?" | It gives the branch address and directions you wrote |
| "Admission e ki lagbe?" | It lists the documents from your admission rules |
| "Scholarship pabo?" | It hands over to a counsellor |
| "Ekjon er sathe kotha bolte chai" | It hands the chat to your team and notifies them |
| "Class kal hobe?" | It answers if you posted the update in the knowledge base, otherwise hands over |

## What should go into an admission chatbot's knowledge base?

An admission chatbot's knowledge base should hold everything a counsellor repeats during admission season: fees, batches, branches and admission rules. SaleMag's AI answers from files, web pages, plain text and FAQs, so prepare:

- the fee chart for each course and batch, including admission and monthly fees
- batch schedules with shift times and start dates (an Excel sheet works)
- branch addresses and office hours
- admission rules, required documents and the refund policy
- answers to your top 20 questions, written the way you would say them

Replace files when fees or batches change. When the answer is not in your material, the AI hands the chat to a person instead of guessing. In its instructions, tell it never to promise a fee, a discount or a seat count that is not written down, and to hand over scholarship, discount and complaint questions, because those need a person.

## How do coaching centres track and follow up on admission enquiries?

In SaleMag, each admission enquiry is tracked on the contact with tags and fields, and assigned to a counsellor who owns the follow-up. SaleMag's [CRM](https://salemag.net/features/crm-segments) keeps one contact per phone number, so a guardian who messages on WhatsApp and Messenger is still one record. A practical setup:

1. Create tags for stages, such as "Admission 2027: enquiry", "Visited", "Enrolled" and "Not now".
2. Add contact fields for class, subject group and preferred batch.
3. Assign each chat to a counsellor. Counsellors with the agent role see their own chats and unassigned ones; a moderator sees and assigns all of them.
4. Use inbox statuses: snooze a chat until the day you promised to call back, and mark it resolved once the student enrols.

Counsellors update tags and fields as they talk. SaleMag's Leads pipeline board is for prospect lists from its lead finder, not for chat enquiries, so tags are the stage tracker. When you need a list of everyone who visited but has not enrolled, choose that tag as a campaign audience.

You can also collect details with an automation. A keyword trigger such as "admission" can assign the chat to a counsellor, ask for the student's class and preferred branch, and save the answers to contact fields. The AI stops replying in a chat once it is assigned to a person, so the flow and the AI do not both answer.

## How do schools send class updates and result notices on WhatsApp?

Schools and coaching centres send class updates on WhatsApp as broadcasts of Meta-approved [message templates](https://salemag.net/glossary/message-template) to contacts who have [opted in](https://salemag.net/glossary/opt-in). In SaleMag, tag contacts by batch, such as "HSC-Sci-Morning", and send to that tag. [WhatsApp broadcasts](https://salemag.net/features/whatsapp-broadcast) can be scheduled, paused and tracked for delivery and reads.

Meta decides the final category; the table shows the likely category for common school messages.

| Message | Likely template category |
|---|---|
| Class rescheduled, exam routine, fee due date for an enrolled student | [Utility](https://salemag.net/glossary/utility-message) |
| Result published for your enrolled students | Utility |
| New batch open, admission offer, free demo class | [Marketing](https://salemag.net/glossary/marketing-message) |

Keep utility templates free of promotion, or Meta may reclassify them. Outside the [24-hour window](https://salemag.net/glossary/24-hour-window), only templates can be sent.

## Can a coaching centre reach guardians who are not on WhatsApp?

Yes. SaleMag's [bulk SMS](https://salemag.net/platforms/bulk-sms) reaches guardians who are not on WhatsApp, sending through your own account with Bangladeshi gateways such as REVE, BulkSMS BD, MimSMS, sms.net.bd and SMS BD, or international providers such as Twilio. Many institutes use [masking SMS](https://salemag.net/glossary/masking-sms) so the sender shows the institute's name; your gateway arranges that.

SMS is outbound only. Replies to an SMS do not reach the SaleMag inbox, so include your WhatsApp number in the message. Each contact has separate WhatsApp, SMS and email opt-ins, and campaigns skip contacts who are not opted in for that channel.

## Which channels matter for schools and coaching centres?

For schools and coaching centres in Bangladesh, Messenger is often where admission enquiries start and WhatsApp is where ongoing contact with enrolled students and guardians happens. The [social planner](https://salemag.net/features/social-planner) schedules admission notices and results posts to Facebook, Instagram and other networks, with AI captions.

On your website, the [website chat widget](https://salemag.net/platforms/website-chat-widget) adds a WhatsApp button that opens a chat with your office number, and the conversation lands in the same inbox.

## Get started

Upload your fee chart and batch schedule, create admission tags and test the AI with last season's questions. [Create an account](https://salemag.net/register) or compare [pricing](https://salemag.net/pricing).

## Steps

1. **Connect your channels**: Connect your WhatsApp number and Facebook Page from Channel Setup.
2. **Upload course information**: Add fee charts, batch schedules, branch addresses and admission rules to the AI's knowledge base.
3. **Set up tracking**: Create tags for admission stages and batches, and give each counsellor the agent role.
4. **Connect an SMS gateway**: Add your Bangladeshi SMS provider so guardians without WhatsApp can get notices.
5. **Test the AI**: Ask the questions you get every admission season in the test chat, then link the AI to your channels.

## FAQ

### Can SaleMag's admission chatbot answer in Bangla?

Yes. SaleMag's AI replies in the language the student or guardian writes in, including Bangla and Banglish (Bangla typed in English letters).

### Will the admission chatbot make up fees or quote last year's fees?

No, as long as your knowledge base is current. SaleMag's AI answers from the fee chart you upload and hands the chat to a person when the answer is not there, but it will repeat last year's fees if last year's chart is still in the knowledge base, so replace the file when fees change.

### Does an admission chatbot replace counsellors?

No. SaleMag's AI answers routine fee, batch and branch questions, while counsellors handle scholarships, discounts and follow-up calls. A counsellor can reply in any chat, and the AI stays quiet for 15 minutes after a person replies.

### Can a coaching centre message all guardians of one batch on WhatsApp?

Yes. Tag contacts by batch in SaleMag, then send a WhatsApp template or SMS campaign to that tag. WhatsApp campaigns go only to contacts who have opted in.

### Do guardians need WhatsApp to get notices from SaleMag?

No. SaleMag also sends SMS through Bangladeshi gateways such as REVE, BulkSMS BD, MimSMS, sms.net.bd and SMS BD. Replies to those SMS do not reach the SaleMag inbox.

### Can students pay coaching fees through the chat?

No. SaleMag has no bKash, Nagad or card payment step. Your office collects fees the way it does today.

### How much does SaleMag cost for a coaching centre?

SaleMag plan prices are on the [pricing page](https://salemag.net/pricing). Meta charges separately for each WhatsApp template message at rates it sets and changes, your SMS gateway charges for SMS, and AI usage is billed to your own OpenAI, Anthropic or Gemini key.

### Do I need a developer to set up an admission chatbot?

No. WhatsApp connects through Meta's embedded signup, and SaleMag's AI, tags, automations and campaigns are set up in the dashboard. Most of the setup work is preparing your fee chart and batch schedule.