Steps for Calculating WhatsApp Cloud API Charges
Message Type
There are two main types of messages:
- User-Initiated (Session Messages): Sent in response to a customer message. Charges are based on the session start.
- Business-Initiated (Template Messages): Sent proactively to customers. These messages are usually more expensive than session messages.
Region-Based Pricing:
Meta (formerly Facebook) categorizes countries into regions with different pricing tiers. The location of the end user (recipient) is used for the pricing.
Number of Messages:
Calculate based on how many messages you plan to send in each category (user-initiated or business-initiated).
Additional Fees:
Some providers add a markup on the basic API charges for additional features, integrations, or volume discounts.
Example Calculation
Here’s a simple way to calculate charges:
Total Cost=(Number of User-Initiated Messages×User-Initiated Rate)+(Number of Business-Initiated Messages×Business-Initiated Rate)
Step-by-Step Calculator Setup:
- Business-Initiated (Template Messages): Choose between user-initiated or business-initiated.
Country/Region: Select the recipient’s country to apply the correct rate. - Number of Messages: Enter how many messages you’re planning to send.
After entering these details, the calculator would automatically computes the expected charge.
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