For many sellers in Bangladesh, the Facebook Page is the shop. Ads and posts bring people in, and almost every sale starts with a Messenger message: "price?", "size ache?", "delivery charge koto?". During an Eid or 11.11 rush, those messages pile up faster than any team can answer. SaleMag puts your Page's Messenger chats into a shared inbox and adds an AI chatbot that handles the repeat questions.
What is a Messenger chatbot, and what does SaleMag's do?
A Messenger chatbot is software that replies to messages sent to a Facebook Page, so customers get answers without waiting for a person. SaleMag's Messenger chatbot combines a team inbox for your Page with an AI that answers from your own products and policies. The table shows each part:
| Part | What it does |
|---|---|
| Inbox | Every Messenger chat appears next to your WhatsApp, Instagram and Telegram chats |
| Team tools | Assign a chat, add labels and internal notes, use saved replies |
| AI chatbot | Answers from your knowledge base and product list |
| Order taking | Builds the cart and sends a secure order-form link |
| Handover | Passes the chat to a person and notifies your team |
Photos and other attachments the customer sends come into the thread, so your team sees the whole conversation in one place.
How do I connect a Facebook Page to SaleMag?
You connect a Facebook Page to SaleMag by logging in with Facebook from Channel Setup and picking the Pages you manage. SaleMag stores the Page connection and subscribes it to Meta's webhooks, so new messages arrive in the inbox as they come in. You can connect more than one Page, which helps if you run separate Pages for clothing and cosmetics, for example.
How does the Messenger AI chatbot answer customers?
SaleMag's AI chatbot answers Messenger customers from a knowledge base that you build, in the language the customer writes in. A knowledge base can hold:
- your product catalog, synced from Shopify, WooCommerce or BigCommerce, or added by hand
- text you type, such as delivery charges and return policy
- files (PDF, Word, Excel, CSV and others)
- web pages or a sitemap from your website
- question-and-answer pairs
The bot is instructed to state facts only from that material and the customer's own orders, so it does not invent a price, a policy or a phone number. A customer who writes "eta koto taka?" gets an answer in Banglish, and one who writes in Bangla script gets Bangla.
The bot can also see the customer's last 3 orders, so "amar order ta kothay?" gets the status your team recorded instead of a guess.
Can a Messenger chatbot take orders?
Yes. With SaleMag's AI order taking on, the Messenger bot looks up every product in your catalog before it quotes a price, builds the cart with sizes and colours, and then sends a secure order-form link. On the form the customer chooses a delivery area, such as Inside Dhaka or Outside Dhaka, enters name, phone and address, and places the order. Payment is cash on delivery.
Your team gets a numbered order, such as CH-000123, and a notification. The in-WhatsApp form is a WhatsApp feature; on Messenger the customer always gets the link.
When does a person take over from the Messenger bot?
SaleMag's Messenger bot hands the chat to a person when it cannot answer, when the customer asks for one, or when the request needs judgement. With handover switched on, the bot stops and hands over when:
- it does not have the answer in its knowledge
- the customer asks for a human, agent or real person
- the request is a complaint, a bulk or wholesale order, a custom request, or a change to an order already placed
On human handover, the chat switches to human mode and your team is notified. The bot also stops auto-replying once a chat is assigned to a person. When anyone on your team replies, the bot stays quiet in that chat for 15 minutes, so two voices never answer at once.
What Meta rules apply to a Messenger chatbot?
Meta's Messenger Platform lets a Facebook Page reply freely within 24 hours of the customer's last message, and limits what a Page can send after that. Plan your follow-ups for the same day the customer writes, and keep your Page in good standing with Meta's policies.
Messenger chatbot vs Meta's automated replies: what is the difference?
Meta Business Suite's instant replies and FAQ buttons send the same fixed text every time, while SaleMag's chatbot reads the question, checks your products and policies, and answers that specific question. SaleMag's bot also hands off when it should, and your team gets one shared inbox for every channel instead of switching between apps.
Get started
Connect your Page, add your top 20 products and your delivery charges, and link a chatbot. Read a week of conversations, then widen it. Create an account or see pricing for plans.
Step by step
- 1
Connect your Page
In Channel Setup, choose Messenger, log in with Facebook and select your Page.
- 2
Build a knowledge base
Add your products, FAQ, delivery and return policy as text, files, web pages or your product catalog.
- 3
Create the chatbot
Create an AI chatbot, choose its tone and instructions, and attach the knowledge base.
- 4
Link it to the Page
Assign the chatbot to your Messenger account and send a test message from another Facebook profile.
Frequently asked questions
How do I connect my Facebook Page to SaleMag, and do I need a developer?
No developer is needed. In SaleMag, open Channel Setup, choose Messenger, log in with Facebook and pick the Pages you want; SaleMag subscribes each Page to Meta's webhooks so new messages arrive in the inbox.
Can SaleMag's Messenger chatbot reply in Bangla?
Yes. SaleMag's Messenger chatbot replies in the language the customer writes in, including Bangla script and Banglish (Bangla in English letters).
Does the Messenger AI chatbot make up prices or answers?
No. SaleMag's AI chatbot is instructed to state facts only from your knowledge base, product list and the customer's own orders. When it does not know, it hands the chat to your team if handover is on, or says it does not have that information and suggests contacting your team.
Can a Messenger chatbot take orders?
Yes, when SaleMag's AI order taking is on. The bot builds the cart and sends a secure order-form link where the customer picks the delivery area and enters name, phone and address, and the order is placed as cash on delivery.
Does SaleMag reply to comments on my Facebook posts?
No. SaleMag answers Messenger messages sent to your Facebook Page, not comments on your posts.
Can a person take over a Messenger chat from the bot?
Yes. In SaleMag, a handover switches the chat to human mode and notifies your team, the bot stops auto-replying once a chat is assigned to a person, and it stays silent for 15 minutes after any team member replies.
Can several people answer the same Facebook Page in SaleMag?
Yes. Everyone on your team works from the same SaleMag inbox, with assignment, labels, internal notes and saved replies.
How much does a Messenger chatbot cost with SaleMag?
SaleMag charges for its plan, listed on the pricing page. The AI chatbot runs on your workspace's own OpenAI, Anthropic or Google Gemini API key, so the AI provider bills your AI usage directly.
About the author
WhatsApp & F-commerce automation, Dhaka
The Dhaka team that builds SaleMag, the AI sales inbox for WhatsApp, Messenger and Instagram used by online sellers in Bangladesh.