WABA

What is a WABA?

A WABA, short for WhatsApp Business Account, is the account that represents your business on the WhatsApp Business Platform. It sits inside your Meta business portfolio (the place formerly called Business Manager) and holds:

• the phone numbers you connect to the API,
• your message templates and their approval status,
• each number's display name, quality rating and messaging limit,
• the apps and partners allowed to send messages for you.

Every message sent through the WhatsApp Cloud API belongs to a WABA.

Why does a WABA matter for sellers in Bangladesh?

Many shops start on the WhatsApp Business app on one phone. That works until two or three people need to answer the same number, or you want to send order updates automatically. A WABA moves your number onto the official platform, so a team can share it from a shared inbox, an AI assistant can reply, and you can send approved templates such as delivery updates.

Note that a number used on the WhatsApp Business Platform is generally separate from the app. Check Meta's current options before you move a number that customers already know.

Example

A clothing shop in Dhaka creates a WABA through Meta's embedded signup, connects its hotline number, and submits three templates: an order confirmation, a delivery update and an Eid offer. All three now live in the WABA and can be used from any software the shop connects.

With SaleMag you create and connect the WABA through Meta's signup flow from the channel setup screen, and the number's quality rating and messaging limit show up next to it.

Related terms

• Message template
• Meta Business Verification