Glossary

Official Business Account

A WhatsApp Official Business Account shows a verified badge next to a business name. Learn who can get it, what Meta checks and why the tick is not guaranteed.

What is an Official Business Account?

An Official Business Account (OBA) is a WhatsApp number on the Business Platform that Meta has reviewed and confirmed as an authentic, well-known brand. Customers see a verified badge next to the business name in chats and in the contact info. In Bangladesh this is still widely called the "green tick", although Meta now displays a blue check.

To request it, a business generally needs:

  • a completed Meta Business Verification,
  • an approved display name that matches the brand,
  • two-step verification turned on for the number,
  • evidence that the brand is notable, such as independent news articles.

You submit the request in WhatsApp Manager or through your provider. Meta decides, and it can say no. Meta also offers a separate Meta Verified subscription in some markets, with its own terms.

Why does it matter for sellers in Bangladesh?

Fake pages copying real brands are common in f-commerce. A verified badge tells customers they are talking to the real shop before they send an advance or share an address. But most small sellers do not need it to grow. A clear display name, a verified business, a good quality rating and fast replies matter more day to day.

Example

A fashion brand with outlets in Dhaka and Chattogram has been covered by national newspapers. It completes business verification, enables two-step verification, and requests an OBA with links to that coverage. After approval, customers see the badge beside the brand name in every chat.

Meta Business Verification, WABA, quality rating.

See how SaleMag connects an official WhatsApp Business API number.

Frequently asked questions

Is the 'green tick' still green?

Meta now shows verified businesses on WhatsApp with a blue check. Many people in Bangladesh still call it the green tick.

Can a small Facebook shop get an OBA?

It is possible but hard. Meta looks for a brand that people search for and that appears in independent news coverage, not just paid or promotional posts.

Does the verified badge improve delivery or limits?

The badge shows trust; messaging limits depend on verification, quality and volume. An OBA is not required to sell on WhatsApp.

About the author

SaleMag Team

WhatsApp & F-commerce automation, Dhaka

The Dhaka team that builds SaleMag, the AI sales inbox for WhatsApp, Messenger and Instagram used by online sellers in Bangladesh.

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