Messaging limits

What are messaging limits?

On the WhatsApp Business Platform, messaging limits set how many unique customers you can reach with business-initiated messages in a rolling 24-hour period. Business-initiated means you write first, using an approved message template, for example a broadcast or a reminder to someone who has not messaged you in the last day.

Key points:

• New, unverified businesses start with a low limit.
• Meta Business Verification lifts the starting point.
• Limits rise automatically when you use a good share of your current limit with a healthy quality rating.
• A low quality rating can stop limits from rising or bring them down.
• Depending on Meta's current rules, the limit applies to a phone number or is shared across your business portfolio.

Meta sets the tier sizes and updates them, so check your current limit in WhatsApp Manager.

Why does it matter for sellers in Bangladesh?

The limit decides how fast you can send an Eid campaign or restock alert to your customer list. A shop with a large list and a low limit has to spread the send across several days. Verifying the business early and sending steadily, not in one burst a year, lets the limit grow before the big season.

Example

A shop with 8,000 opted-in customers is still on a low limit. It verifies the business, then sends weekly order-update and offer templates to growing segments. Over the next weeks Meta raises the limit, and by Eid the whole list can be reached in one day.

SaleMag shows each number's current messaging limit, and WhatsApp broadcast campaigns can target smaller segments.

Related terms

Quality rating, broadcast, opt-in.