A salon, parlour or spa in Bangladesh gets most of its questions in the inbox: "hair rebonding koto?", "Friday open?", "bridal package ache?". They arrive on Instagram, Messenger and WhatsApp, often while every staff member has a client in the chair. SaleMag gives you one team inbox and an AI agent that answers service, price and hours questions from your own menu, then passes appointment requests to your front desk, so fewer enquiries go unanswered on busy days.
What messaging problems do salons and spas have?
Salons and spas mostly struggle to answer the same price and booking questions on Instagram, Messenger and WhatsApp while every staff member is busy with a client. The table shows the common problems and what each one costs.
| Problem | What it costs |
|---|---|
| "Price koto?" for the same ten services, all day | Staff stop work to reply, or reply hours later |
| Chats split between Instagram, Messenger and WhatsApp | Requests are missed or answered twice |
| Booking requests with no time, no name or no service | Back-and-forth before anything is written down |
| Eid and wedding-season rush | The busiest weeks get the slowest replies |
| No list of past clients | Offers go out on Facebook only and miss regulars |
How does a beauty salon chatbot work in SaleMag?
A beauty salon chatbot is an AI assistant on Instagram, Messenger or WhatsApp that answers service, price and hours questions from a salon's own menu and collects appointment requests for staff to confirm. In SaleMag, all three channels land in one shared inbox, the AI chatbot answers from your knowledge base, a flow collects booking details, and staff take over for anything that needs a person.
The table shows what SaleMag does with typical client messages.
| Client message | What SaleMag does |
|---|---|
| "Keratin treatment er price koto?" | The AI answers from your price list, in Banglish |
| "Are you open on Friday evening?" | The AI answers from your opening hours |
| "Saturday te facial korte chai" | A flow asks for the service, day, preferred time and name, then assigns the chat to the front desk |
| "Bridal makeup package details?" | The AI shares the packages you listed and hands over for a consultation |
| "My last colour went wrong" | The AI hands the chat over to a manager and the team is notified |
Which channels matter most for salons?
For salons in Bangladesh, Instagram usually brings discovery and WhatsApp is where regular clients confirm times and hear about offers. Clients see your work on Instagram and send a DM; if Instagram is your main channel, read Instagram DM automation. On WhatsApp you can message clients again with templates. Messenger still matters for parlours that grew on a Facebook Page.
SaleMag handles direct messages on these channels. It does not reply to comments on your posts.
What should go in a salon chatbot's knowledge base?
A salon chatbot's knowledge base should hold what your receptionist knows: services and prices, packages, hours, policies and common questions. SaleMag's knowledge base accepts files such as PDF, Word, Excel and CSV, web pages, plain text and FAQ pairs.
- Service menu: every service with price, duration and what is included. Note where the price depends on hair length or the stylist.
- Packages: bridal, party, mehendi and spa packages with what each contains.
- Hours and branches: opening times, weekly off day, address and directions for each branch.
- Policies: advance payment for bridal bookings, late arrival and cancellation rules, as text.
- Common questions: "Do you have female-only staff?", "Is parking available?", "Which brands do you use?".
In the instructions, tell the AI to quote only listed prices, to never confirm an appointment time itself, and to hand over bridal consultations, complaints and skin or allergy questions to staff.
Can a salon chatbot book appointments?
No. SaleMag's AI does not book appointments and SaleMag has no availability calendar or slot picker; instead, a flow collects the appointment request and your front desk confirms it.
- A keyword such as "appointment", "booking" or "slot" starts a flow in the automation flow builder.
- The flow asks for the service, preferred day, preferred time and the client's name, and saves each answer.
- It tags the chat "booking request" and assigns it to the front desk.
- Your receptionist checks your own schedule and replies in the chat: "Saturday 4 pm is confirmed" or "4 pm is full, is 5:30 okay?".
Clients get a clear answer in one chat, and your team still controls the schedule. There are no built-in appointment reminders. You can send an approved template the day before from the inbox.
How do salons send Eid offers to past clients on WhatsApp?
Salons send Eid offers on WhatsApp as a broadcast of an approved marketing template to past clients who opted in. Meta charges per message. Give clients a reason to come back:
- Before Eid: mehendi, hair and makeup offers, sent a week or two ahead so clients book early.
- Wedding season: bridal and party packages to clients tagged "bridal enquiry".
- Slow weekdays: a weekday spa or hair-spa offer to regular clients.
Build the audience from tags, segments or an imported client list, schedule the WhatsApp broadcast, and read delivery and read reports afterwards. Collect opt-in first, and remove anyone who asks to stop. For clients not on WhatsApp, bulk SMS through a Bangladeshi gateway works.
Can the AI sell retail beauty products too?
Yes. SaleMag's AI can take cash-on-delivery orders for retail products such as hair oil, serums or skincare. Add them to your catalog by hand or sync a Shopify, WooCommerce or BigCommerce store. With AI order taking on, the AI quotes prices from the catalog, builds the cart and collects delivery details. You get an order to confirm and ship.
How should a salon set up its team in SaleMag?
A salon should give receptionists the agent role in SaleMag, so they see chats assigned to them or still unassigned, and give the owner the administrator role. Use saved replies for directions and payment instructions, and internal notes for preferences such as "prefers the same stylist as last time". Reports show first-response time, so you can see whether busy hours need more cover.
Get started
Add your service menu and opening hours, build the four-question booking request flow, and test the bot with the questions your clients ask most. Create an account or see pricing for plans.
Step by step
- 1
Connect your channels
Connect Instagram, your Facebook Page and your WhatsApp number from Channel Setup.
- 2
Add your service menu
Upload your price list and policies, or paste them as text, and add your most common questions as FAQs.
- 3
Build the booking request flow
Ask for service, preferred day and time and name, save the answers, tag the chat and assign it to the front desk.
- 4
Test, then go live
Ask the chatbot your usual questions in the test chat, fix weak answers and link it to your channels.
Frequently asked questions
Can salon clients book an appointment slot by themselves in SaleMag?
No. SaleMag has no availability calendar or slot picker. A flow collects the service, preferred day and time, and your front desk confirms or offers another time in the same chat.
Does SaleMag send salon appointment reminders?
No, SaleMag has no built-in appointment reminders. Many salons send a short approved template from the inbox the day before; an automation with a wait step can send a follow-up a set time after it starts, but it does not know the appointment time.
Will the salon chatbot quote a price I have not set?
No. SaleMag's AI answers from your knowledge base and instructions, and if a service or price is not on your menu it says so or hands the chat to your team. Keep the menu file current, because the AI repeats the prices in it.
Does a salon chatbot replace the receptionist?
No. SaleMag's AI answers routine price and hours questions, while the receptionist confirms appointments and handles bridal consultations and complaints. Staff can reply in any chat, and the AI stays quiet for 15 minutes after a person replies.
Can SaleMag reply to comments on my Instagram posts?
No. SaleMag replies to Instagram and Messenger direct messages, not to comments on posts.
Does SaleMag's AI understand Bangla and Banglish?
Yes. SaleMag's AI replies in the language the client writes in, including Bangla and Banglish (Bangla written in English letters), such as 'facial er price koto?'.
Do I need a developer to set up a salon chatbot?
No. WhatsApp connects through Meta's official embedded signup, and SaleMag's knowledge base, flows and broadcasts are set up in the dashboard.
How much does SaleMag cost for a salon or spa?
SaleMag plan prices are on the pricing page. Meta charges separately for each WhatsApp template message at rates it sets and changes, and AI usage is billed to your own AI provider key.
About the author
WhatsApp & F-commerce automation, Dhaka
The Dhaka team that builds SaleMag, the AI sales inbox for WhatsApp, Messenger and Instagram used by online sellers in Bangladesh.