WhatsApp for Real Estate in Bangladesh: Qualify Property Leads

A developer runs a Facebook campaign for a new project in Bashundhara, and by the next morning there are 200 messages: "price koto?", "3 bed ache?", "handover kobe?". Most are early-stage questions. A few are from buyers with a budget and a timeline who want to see the flat this week. If those few wait behind the rest, a competitor's sales rep calls them first. WhatsApp for real estate works when routine questions are answered at once and serious buyers reach a person quickly, with their details already known.

How do real estate companies use WhatsApp?

Real estate companies use WhatsApp to answer project questions fast, find out who is a serious buyer, and pass that buyer to a sales rep. A real estate chatbot is an AI assistant on WhatsApp or Messenger that answers project and price questions from a developer's brochures and price lists and passes qualified buyers to a sales rep.

SaleMag connects your number to the official WhatsApp Business API and puts WhatsApp, Messenger, Instagram and Telegram enquiries in one shared inbox. SaleMag's AI chatbot handles the first answers in Bangla, English or Banglish. The table shows what SaleMag does with typical buyer messages.

What should go into a real estate chatbot's knowledge base?

A real estate chatbot's knowledge base should hold everything your sales team repeats in the first conversation: projects, prices, payment terms and directions. SaleMag's AI reads PDFs, Word and Excel files, web pages, plain text and FAQs, so upload:

• project brochures with location, unit sizes, facilities and handover dates
• the current price list, per project and unit type
• payment terms, booking money and installment rules as you offer them
• directions to each project and your sales office
• common questions such as parking, utilities and land-share details

The AI answers from this material and hands the chat over when the answer is not there. In its instructions, tell it never to promise a price or term that is not written down, and to hand over discount requests, legal questions and anything about a specific unit's availability. Replace files whenever prices change.

How does property lead qualification work in SaleMag?

In SaleMag, property lead qualification is done by an automation that asks the buyer's budget, area, size and timeline and saves the answers to the contact. The AI does not tag contacts or fill fields by itself, so this part is built in the automation flow builder:

1. Trigger: a keyword such as "visit", "3 bed" or "interested", or one you put in your ad's prefilled message.
2. Assign: hand the chat to a sales rep. Once a chat is assigned to a person, the AI stops replying there, so the flow and the AI do not both answer.
3. Ask: budget range, preferred area, unit size and when they plan to buy. Each answer is saved to a flow variable.
4. Save: an "update contact" step writes the answers to contact fields such as Budget, Area, Size and Timeline.
5. Route: a condition checks an answer, for example the timeline, and adds a tag such as "hot: 3 months" or assigns a senior rep.
6. Log: optionally append a row to the Google Sheet your sales manager already reviews.

Test the flow with a test run before it goes live, and check the run log for each buyer afterwards. The lead qualification agent page explains the qualification approach in more detail.

How do I track property buyers through sales stages in SaleMag?

SaleMag tracks property buyers through sales stages with stage tags, contact fields, assignment and inbox statuses. SaleMag's Leads pipeline board is for prospect lists from the lead finder, so chat enquiries are tracked on the contact instead. The table maps each sales stage to how it is tracked.

Reps update tags as they talk. The CRM keeps one contact per phone number, so a buyer who writes on Messenger and WhatsApp stays one record. Inbox reports show first-response time and an agent leaderboard, which helps a sales manager see who is following up.

Can SaleMag book property site visits?

No. SaleMag collects site-visit requests in chat, and your sales team confirms them, because SaleMag has no site-visit calendar or slot availability. The qualification flow assigns the request to a rep; if the AI hands the chat over instead, a manager assigns it. The rep replies with a confirmed day and time and adds the "site visit requested" tag.

How do you follow up with property buyers on WhatsApp after 24 hours?

After 24 hours, property buyers are followed up on WhatsApp with approved message templates, sent one at a time from the inbox or as broadcasts to opted-in contacts. Property decisions take time, and outside the 24-hour window WhatsApp only allows templates.

• One buyer: the rep sends a template from the inbox, such as "Your requested price sheet for Block C is ready."
• Many buyers: a WhatsApp broadcast to a tag such as "interested: Bashundhara", for example a new project launch or open-house day.

Launch and offer messages are marketing templates and go only to contacts who have opted in. Updates for existing buyers, such as construction progress or an instalment due date, are usually utility templates; Meta decides the final category.

Which channels matter for property sales in Bangladesh?

For property sales in Bangladesh, Messenger and WhatsApp carry most enquiries from Facebook ads and your Page. SaleMag answers direct messages, not post comments, so ask commenters to send a message. On your website, the website chat widget adds a WhatsApp button that opens a chat with your sales number.

Get started

Upload your brochure and price list, build a four-question qualification flow, and assign it to your sales team. Create an account or compare pricing.